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The history of brewing in Mazatlán

Mazatlán is also famous for Pacifico beer. This beer has become an integral part of both local and national culture.

Pacifico Brewery was founded in 1900 by three German immigrants: Henrik Birgens, Herman Eisdorffer, and Javier Strauss. They arrived in Mazatlán searching for new opportunities and decided to start brewing beer, using their knowledge and traditions of German brewing.

The early years were challenging, but thanks to the quality of their product and the founders’ perseverance, Pacifico beer quickly gained popularity. Its refreshing taste was perfect for the warm climate of Mazatlán, which contributed to its spread.

Development and growth. In the 1920s, the brewery began to grow actively after the Mexican Revolution. Improved infrastructure and increasing demand for beer led to higher production volumes. Pacifico became popular not only in Mazatlán but throughout Mexico.

The brewery played a significant role in Mazatlán’s economy. It provided jobs for residents and contributed to the development of related industries such as transportation and trade. Pacifico became not just a product but a part of the city’s cultural heritage.

Popularity beyond Mexico. In the 1980s, Pacifico began to be exported to the USA, where it quickly gained popularity among lovers of Mexican beer. Its light and refreshing taste makes it an ideal drink for hot climates and summer parties.

Today, Pacifico is owned by Grupo Modelo, one of the largest brewing companies in Mexico. The brewery continues to produce beer in Mazatlán, preserving the traditions and quality established by its founders.

Pacifico beer is known for its light, refreshing taste with hints of malt and a slight bitterness. This beer is particularly popular among beachgoers and seafood lovers.

The history of the Pacifico Brewery is a story of success and perseverance. Starting as a small enterprise founded by three German immigrants, it has become an important part of Mazatlán’s cultural and economic heritage.

Today, Pacifico is not only a symbol of the city but also a beloved drink for people worldwide who appreciate its quality and taste.

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